Whether your Business to Business (B2B) or Business to Consumer (B2C) or Direct to Consumer(DTC), engaging with your audience during the customer journey requires a targeted approach. Of course, you think of social media first, Facebook, Instagram, and LinkedIn. Let’s dive in
When you gain a better understanding of your consumer and how they take in information, you then must meet them in the various places they congregate online, and grab their interest with highly relevant content. It is absolutely imperative for any business to understand the customer journey across all points of engagement with your brand.
Our Digital marketing solutions can be broadly broken into 5 main categories:
Search Engine Marketing
InTune knows SERPS and so should you. In order to attract consumers in the moment they are searching for products or services, you’ve got to show up in the Search Engine Results Page (SERPS).
Better yet you need to be in the top fold of the search results to stand the greatest chance of driving new business. Search Engine Marketing as performed by InTune, is harmonizing your message and delivering it at exactly the right time. Whether you call it the Customer JNourney The Path To Purchase or even the Zero Moment Of Truth, we can direct the band to hot the perfect notes!
Email marketing is still the highest ROI- penny for penny. Just the facts; Email marketing has a return on investment (ROI) of $36 for every $1 spent. That’s a higher return than you can expect from any other form of marketing — digital or otherwise.
You need a way to attract and build your database. Social and a great landing page or free whitepaper will get you throngs of emails. But how you communicate and foster deeper relationships (and sales) via effective email campaigns is should be a core effort in your communication strategy
Social Media Marketing